NCM Adds Harkins Theatres To Cinema Ad Network, Anticipates 2021 Rebound

Cinema advertising network National CineMedia (NCM) has added the Harkins Theatres chain to its roster of movie theater affiliates.

Harkins, which operates more than 500 screens, is one of the largest theater chains in the Western U.S. and ranks as the fifth-largest exhibitor in the U.S.

The deal will bring NCM's ad-supported Noovie pre-show program to Harkins' theatergoers in Arizona, California, Colorado and Oklahoma.

While NCM, like other U.S. and worldwide cinema ad networks, are coming off what was their worst year ever, the industry is putting an optimistic face on 2021, as proven COVID-19 vaccines roll out and as Hollywood's 2031 film slate stacks up for what industry executives say will be a "big" summer, fall and holiday movie season.



Next story loading loading..