automotive

Chevrolet Continues Teasing Collaboration With Walt Disney For Bolt EUV


General Motors' Chevrolet brand has posted another teaser video showing how it is teaming with Walt Disney World to reveal the all-electric Bold EUV and redesigned Bolt EV on Feb. 14. 

The 15-second teaser features the  Haunted Mansion Hitchhiking Ghosts as they catch a ride in the new Bolt EUV. 

To find out how the journey unfolds, consumers are invited to join Chevrolet and TikTok creator Nick Cho, aka @yourkoreandad, for the reveal, previously recorded on location at Walt Disney World, on Feb. 14 at 4 p.m. EST at www.chevy.com/EV.

The partnership will play up how GM is taking “the next steps on its journey to a zero-emissions future” as well as "show how magic can take place when the imagination is electrified.”

GM is putting big money behind its EV efforts, most recently with an effort featuring Will Ferrell that ran during the Super Bowl.

The automaker first posted a 15-second teaser in January on Chevy’s EV page giving a glimpse of the video series collaboration to come. 

Disney’s Alliance Creative team drove the creative development, working closely with Chevrolet and Commonwealth//McCann, according to a spokesperson.

“Realizing the dream of an all-electric future will require more than just technology — it’s about having the desire, imagination and ingenuity to build a better tomorrow,” per the automaker. 

During CES on Jan. 12, Chevy provided the latest Bolt EUV sneak peek. A graphic offers a first look at the steering wheel on the 2022 Bolt EUV, equipped with Super Cruise technology, a hands-free driver assistance system for enabled roads.

The 2022 Bolt EUV, the first electric vehicle from Chevrolet to feature Super Cruise, and the refreshed Bolt EV will go into production this summer.

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