Email signature firm Exclaimer Group has acquired survey platform Customer Thermometer. Terms were not disclosed.
The purchase will help Exclaimer clients gain greater benefit from “business' most ubiquitous communication tool, email,” states Heath Davies, CEO of UK-based Exclaimer.
The combined firms will facilitate integration of surveys in emails, thanks to a drag-and-drop interface.
In addition, clients can apply I-click surveys to all corporate and customer email via the serve-side deployment of server-side deployment of signature templates.
This will enable them track customer feedback from every corporate email sent and for every customer interaction, the company claims.
The firm is also providing enhanced reporting, it says.