• by Tanya Gazdik , February 14, 2021

Mini USA is looking for couples who met because of the brand or for whom the automobile has been part of their love story to feature in a social media campaign. 

The initiative will celebrate couples on Great Lovers Day April 2 and throughout 2021 as part of a broader campaign.

Through March 14, owners are invited to share their stories via social media with the hashtag #MiniLoveStories. A member of the Mini USA team will be in touch shortly after to hear more about their story.

The brand has had several weddings take place at owner events throughout the years, such as the biennial Mini Takes The States cross-country road rally, says Rah Mahtani, brand communications manager, Mini USA.

Nineteen couples were either married or renewed their vows at the Little White Wedding Chapel in Las Vegas during Mini Takes The States in 2016.

“Our owners are passionate about their cars, they love to drive, they love to get together and rally, and sometimes they even fall in love with each other,” Mahtani says in a release.

Mini USA operates as a business unit of BMW of North America, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the Mini brand.