• by Larissa Faw , March 10, 2021

Interpublic Group experiential agency Jack Morton is launching a new unit dubbed Jack Health, created exclusively to serve healthcare clients.

The agency, part of IPG's Dxtra division, currently works with half of the top-10 global pharmaceutical companies, including Johnson & Johnson and Novartis, and healthcare clients are prevalent in more than half all of the agency’s global offices.

This dedicated practice is designed to address the specialized needs of these clients. This includes supporting new product launches, employee communications, trade shows and exhibits, digital transformation, and over-arching brand experience platforms which can take the form of virtual, live or hybrid events.

Melinda Cragan Lindland is rejoining the agency to lead the new unit as senior vice president/ head of Jack Health in the U.S. And Jo Hull joins as director of Jack Health in the UK.
Lindland previously served at Freeman Company where she led its NY office and the U.S. corporate accounts team including the agency’s largest pharmaceutical clients. Hull ran her own consultancy working for the world’s top five pharma brands in addition to companies such as Samsung, Nokia and Google.

They will manage a team comprised of client leads, production, creative, and strategy experts. The extended team also includes specialists in broadcast design, digital and training.