Santa Monica, CA-based multicultural marketing firm H Code has formed a strategic alliance with Spain-based publisher Grupo Vocento.
Under the agreement H Code will represent 100% of Grupo Vocento’s inventory in the U.S. This agreement is designed to help the digital agency provide advertisers with reach across Hispanic audiences.
Grupo Vocento accounts for 30% of newspaper circulation in Spain thanks to its 12 newspapers with national, regional and local coverage, including ABC.es, the third-largest national general-interest newspaper. Digitally, Vocento offers 14 digital newspapers, with an audience of more than 30 million unique visitors at the end of 2020 (Comscore), reaching 86% of the audience.
Pablo Rivera, vice president, publisher development, H Code says the agreement “opens doors for a new audience that we have never been able to reach before. Our brand partners are always looking for something new, and having exclusivity to all of the inventory from Grupo Vocento creates a unique, new opportunity for brands.”