• by Larissa Faw , March 24, 2021

In KeyBank’s first major creative campaign, the national financial services company is using humor to address the fact that everyone has a unique money journey.

The creative, developed with Fallon, features a man interacting with his younger selves about financial decisions before recommending people get out of their heads and talk out these decisions with a financial expert. The spot ends by suggesting no matter the life stage or money journey, KeyBank is here to help.

Here is the link.

The work is part of the broader “KeyBank Opens Doors” brand platform with this first phase — “You Influence You” — spanning TV, online video, radio, social media, digital, out of home and sponsorships.