Commentary

Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD

by Steve Sternberg , Featured Columnist, April 26, 2021

Last year’s upfront season was different from any I’ve been involved in during my 40 years in the business.

Because of the COVID-19 pandemic, there were no live network presentations to the industry, and for the first time since I’ve been evaluating television programming, I did not watch any of …

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cmmr, covid-19, media buying, streaming, upfront

2 comments about "Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD".

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Jack Wakshlag from Media Strategy, Research & Analytics, April 26, 2021 at 2:49 p.m.
As always, A read of the full article shows why Sternberg remains one of the best in the business. Great review and summary of Covid related Nielsen issues as well as others.
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