TiVo is making its ad-supported CTV inventory available to buyers through the Xandr Monetize supply-side platform.
The agreement includes TiVo’s linear pre-roll DVR and in-stream AVOD CTV advertising offerings, allowing buyers to use advanced targeting with broadcast spots at scale through a single CTV buy, according to the companies.
TiVo said it chose Xandr Monetize for its streamlined inventory management capabilities, data-driven yield optimization analytics, and high buyer demand.