The One Club for Creativity is issuing a call-to-action within the ad industry to support its new anti-hate program titled “We Are One.”
The initiative encourages creatives from around the world to use their talents to create printable anti-hate poster images using a supplied template.
A committee will review the submissions with the selected posters to be developed and showcased on the organization’s website, social media channels and in email newsletters, reaching the club’s more than 400,000 global constituents.
The selection committee includes The One Club Board members Keith Cartwright, president/CCO, Cartwright; Judy John, global chief creative director, Edelman; Pum Lefebure, cofounder/CCO, Design Army; Philippe Meunier, cofounder/CCO, Sid Lee; and Robert Wong, cofounder, Google Creative Lab.
The One Club is also partnering with Outfront Media to feature a number of submissions on digital billboards around the U.S.
“Creativity can change the world,” says Lefebure, who was instrumental in developing the project. “We Are One is an important, urgent call to the creative community to come together as allies, and use our voice, influence and unique skills to take a stand and tell this crucial message to the world.”
The deadline for the first round of submissions is June 18, 2021, specs can be found on OneClub.org. Work will be reviewed and displayed online shortly thereafter, and Outfront will display the first selection of the designs on billboards, transit shelters and other OOH media at the end of June.