Cannes Lions awards kicked off Monday with the winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Design Lions.
The Lions Health and United Nations Foundation Grand Prix for Good - given to work created for non-profit organisations and charities - has been awarded to AMV BBDO London, for ‘addresspollution.org’ created for Central Office for Public Interest. The campaign sought to give every Greater London resident the ability to check air pollution levels at their doorstop.
Juries have been judging work from across 2020 and 2021 and will award one Grand Prix for each Lion but will also have the option to award a Grand Prix for each year.
In the Pharma Lions The Grand Prix went to Area 23, part of FCB Health Network, New York, for Woojer’s ‘SICK BEATS,’ the world's first music-powered airway clearance vest for cystic fibrosis.
Two Grand Prix were awarded for Health & Wellness Lions, celebrating creativity for personal wellbeing, including TBWA\London, UK, for its work for Beco, ‘Beco. #StealOurStaff’, which raised awareness of the ‘Disability Employment Gap’ which disrupted employers’ outdated attitudes towards people with disabilities. The second Grand Prix in the category went to AMV BBDO London for Essity’s ‘#WomenPainStories’.
There were three Grand Prix recipients for the Outdoor Lions: Burger King’s campaign ‘Day 35’, ‘Day 28’, ‘Day 32’ created by Burger King, Miami / INGO, Stockholm / DAVID, Miami / Publicis Romania, Bucharest. Also taking a Grand Prix were Publicis Italy, Milan, for Heineken’s ‘Shutter Ads’; and Publicis Conseil, Paris, France, for ‘Renault - Village Electrique’.
In the Print & Publishing Lions, The Grand Prix was awarded to Ogilvy London, UK / Ogilvy Toronto, Canada for ‘Courage is Beautiful’, the work for Dove that celebrated the strength and determination of frontline workers amid the coronavirus pandemic.
Two Grand Prix Lions were awarded for The Design Lions. AKQA Stockholm, Sweden picked up a Grand Prix for H&M’s ‘H&M Looop’, the world's first in-store recycling system that turns old garments into new ones. The second Grand Prix went to Superunion, London / Notpla Limited, London, UK, for Notpla, a revolutionary material which aims to make plastic disappear.
The AKQA Future Lions Grand Prix winner is “Invented By Kids,” Team: Faith Low, Lydon Ong. School: Nanyang Academy of Fine Arts and Singapore Management University.