GMC is encouraging customers to forget working from home and instead explore the world.
For over a year now, a majority of the U.S. workforce has been working in home offices, making National Work From Home Day on June 24 more of a punchline than a day to celebrate, per the General Motors division.
A recent study from Indeed showed 67% of all remote workers believe burnout has worsened during the pandemic, with 53% indicating they are working longer hours, making it harder to unplug from their home office.
To inspire a change, GMC will launch a weeklong campaign on June 24 including a contest. To encourage participation, GMC will offer complimentary in-vehicle WiFi data for the first 20,210 existing GMC customers “to opt-in and get out, while staying connected.”
A humorous 1:43 minute video promoting the contest concludes: “because working from home is so 2020.” It was created by GMC’s PR agency, Weber Shandwick.
Eligible participants who engage with the “Work from Anywhere” campaign on social media can also enter the brand’s sweepstakes for a chance to win a new GMC Sierra AT42. Customers are encouraged to participate by sharing their office setups on social, tagging @GMC and #WorkFromAnywhere. The contest ends July 22.
The video shows how GMC owners can use available WiFi data in select GMC vehicles along with features such as a six-way MultiPro Tailgate, which is available on the 2021 Sierra and Sierra HD to turn the truck into a remote office. GMC Yukon owners can use the available dual 12.6-inch screens in the second row as monitors, never missing a beat of productivity.
To offer inspiration on the quest to recharge away from the traditional working space GMC also has set up a dedicated webpage to promote the campaign at www.gmc.com/workfromanywhere and is also promoting the effort on social via @GMC and #WorkfromAnywhere.
GMC is inviting workers to consider a getaway to a scenic location, a trip to their local park or even their own driveway, said Phil Brook, vice president of GMC Marketing.