• by Amy Corr  @MediaPostOTL, June 25, 2021

Women’s health was front and center at the Cannes ad festival Friday as #WombPain Stories won the coveted Titanium Grand Prix.

Essity and AMV BBDO London took home top honors for its raw women’s health stories ranging from childbirth, endometriosis, miscarriage, the decision to have children, orgasms, and menopause.

Six campaigns walked away with Titanium Lions, including “You Love Me” from Beats by Dre and Translation New York. The ad asks the question: “You love Black culture, but do you love me?”

AB InBev and We Believers New York won for “Corona: The Match of Ages.” When Coronavirus halted soccer in Mexico, Corona curated soccer moments from the past into a fresh, updated, 90-minute match between Mexico’s two most popular soccer teams that ran nationally.

The city of Chicago and FCB Chicago won for “Boards of Change,” which encouraged participation in the 2020 U.S. Census, and participation in civic duties like registering to vote and casting your ballot on Election Day.

“The Stevenage Challenge” snared Burger King and David Madrid a Titanium Lion. The home of the whopper became a sponsor of Stevenage Football Club knowing the team would appear inside a video game alongside pricey football players. Gamers who signed elite players to play for the low-ranked and seldom heard of Stevange were rewarded with food and swag.

AB InBev won a second Titanium Lion, this time with FCB Chicago (also it’s second) for “Contract for Change.” This contract supports farmers financially as they move toward growing organic barley and guarantees purchases once the transition is complete.

Diesel and Publicis Italy Milan won for “Enjoy before returning.” The campaign promotes the company’s “wardrobing” service with rock music and a voiceover reciting Diesel’s own return policy.