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Around the Net

Initiative And GumGum Work On Contextual Ad Campaigns

Los Angeles Business Journal, Tuesday, July 6, 2021 3:02 PM

Initiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to scan web pages to find the place placements for ads. Here’s how it works.

Read the whole story at Los Angeles Business Journal »

artificial intelligence, contextual advertising, contextual tracking, email

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