• by Steve McClellan  @mp_mcclellan, July 14, 2021

The Las Vegas Convention and Visitors Authority (LVCVA) has retained R&R Partners as its advertising and marketing agency of record and appointed Grey as its social brand agency, partnering to market and sell the destination worldwide.

The appointments followed a formal review. Finalists also included Havas, and GSD&M.

The client confirmed that R&R Partners was approved for a four-year advertising and marketing communications agreement with an optional two-year extension in an amount not to exceed $500 million, inclusive of service fees, content creation, and media purchases.

Grey received a two-year social marketing contract with two optional two-year extensions in an amount not to exceed $160 million, inclusive of service fees, content creation, and media purchases for social platforms.

“The consumer landscape is dynamic and evolving at an unprecedented rate,” stated Kate Wik, CMO for the LVCVA. “Effectively navigating it requires a variety of resources and perspectives. For decades R&R Partners has demonstrated its profound understanding of the Las Vegas market and we look forward to continuing our partnership with them. And we are excited to add Grey to the team with their proven creativity and expertise to navigate the vast social efforts.”

R&R has served as the LVCVA’s agency of record for more than 35 years and worked with the client to create the iconic “What Happens Here, Stays Here” campaign in 2002.