automotive

Bridgestone Americas Names Marketing Veteran As CMO

Bridgestone Americas has named longtime automotive marketing executive Sara Correa as CMO.

Correa begins July 26, succeeding Philip Dobbs, who will retire in October after a transition period to onboard Correa into her new role.

A senior marketing executive with diverse, cross-industry experience, Correa has spent nearly two decades developing and commercializing B2B technology-based solutions in complex global markets, according to the company.

She joins Bridgestone from TE Connectivity, a publicly traded company that manufactures and sells connectors and sensors for the transportation, medical technology, energy and data communications sectors. 

At TE Connectivity, Correa most recently served as vice president, segment CMO, transportation solutions, leading marketing activities for the company’s four transportation-related businesses.

At Bridgestone, Correa will oversee all brand and digital marketing efforts for the Bridgestone and Firestone brands; the company’s sports and engagement platforms; corporate communications; research and insights; and the company’s training initiatives.

Correa’s data-driven approach is attractive, says Paolo Ferrari, global Solutions business officer, Bridgestone Corp. and CEO and president, Bridgestone Americas.

Prior to joining TE Connectivity in 2014, Correa previously worked for Thomson Reuters, Robson Forensic and the Federation of the American Societies for Experimental Biology. 

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