There's a chance brands don't get the most out of search agency relationship because of what the agency rep won't say, so for brands it's best to know something
about SEO. At least enough to know the correct questions to ask. Silent clients can be ignored, but someone who knows a little something about the process and can treat the agency
rep with respect can get much more out of the relationship without spending extra money.
Read the whole story at Search Engine Journal »
