As Ad World Goes Cookie-Less, Harmelin Media Embraces Them, Albeit The Edible King

Philadelphia-based Harmelin Media has been named the media agency of record for Insomnia Cookies.

Philadelphia-based Insomnia, a fresh-baked cookie chain founded in a University of Pennsylvania dorm room in 2003, emphasizes its late-night local delivery and nationwide shipping.

The agency cited its search and social capabilities as big factors in landing Insomnia's business.

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