• by Amy Corr  @MediaPostOTL, August 4, 2021

As the spread of the COVID-19 Delta variant continues, the Meijer grocery store chain has launched the latest ad in its year-long campaign, focusing on the store’s updated app and curbside pickup options.

“Stop and Go” launched Aug. 1 in six Midwestern states. It’s the second of four ads to launch this year as part of a larger campaign for Meijer’s free pickup service.

The ad takes place in a Meijer’s parking lot. The sound of brakes screeching and the sight of a car slamming to a halt can only mean one thing: a teenager learning to drive. His nervous father sits in the passenger seat waiting for his son to straighten out in a parking space. Dad opens his Meijer’s app, where he scheduled a pickup, groceries are loaded, and the son reverses, with dad clutching a dozen eggs for dear life.

The first ad, “Windows Down,” featured a dog enjoying the wind in its face as his human pulls into Meijer’s for curbside pickup.

“Meijer is committed to meeting the needs of the communities they serve,” said John Condon, CCO of The Distillery Project, the agency behind the campaign. “As people's wants and needs change, so do Meijer’s offerings.”