• by Teresa Buyikian , Yesterday

A new campaign for a classic cognac maker honors “how individuals define and celebrate success.”

Rémy Martin this week rolls out the new “My Call” campaign, which celebrates the “deeply individual way people pursue and honor their milestones.”

The social, digital and OOH campaign, created with agency Unreasonable Studios, features three Remy Martin brands in various executions; Rémy Martin 1738 Accord Royal, Rémy Martin V.S.O.P. and Rémy Martin XO.

All of the ads play off the “Rémy” name, cutting off the “Re” so each ad begins with “My.” One ad depicts friends gathered together, enjoying one another’s company at home, with the line “Happy Hour.” Another shows a group celebrating with drinks on a rooftop with the copy “Penthouse.” A third shows people at karaoke, reading “Spirit.”

“’My Call’ celebrates a new generation of artists, innovators, and cultural shifters who define their achievements through intention, discipline, and impact. This campaign is about honoring the choices, the process, and the personal conviction behind how modern success is shaped,” says Tonia Mancino, vice president of luxury brands, Rémy Cointreau Americas, in a release.

As an extension of the campaign, Rémy Martin will also partner with Hypebeast to launch an upcoming social content-driven program, including a talent-led music immersion in January with a “surprise artist” who through conversation will “reflect on the moments that shaped their path.” Over the course of 2026, the program will expand “to spotlight a diverse collective of multidisciplinary creators,” according to the brand.