• by Ray Schultz , August 11, 2021

Data Axle, a firm that provides data, technology and marketing services, has named Jonathan Reckford, CEO of Habitat for Humanity, to its board of directors.

Reckford will put special focus on the firm’s nonprofit division, working closely with Niely Shams, who was named president of the unit in April, to shape the services Data Axle offers its nonprofit clients, the firm says.

In his 16 years with Habitat for Humanity, that group’s brand value has tripled to $15.6 billion, with global revenue of $2.3 billion.

Last year, the housing nonprofit helped 5.9 million people build or improve homes -- up from 125,000 in 2005. 

"Jonathan's breadth of experience spanning corporate and nonprofit environments gives him unique insight into the most pressing challenges facing nonprofit marketers in today's data-driven landscape,” Shams states.