Commentary
Paying More For Less, Can Nielsen Still Measure TV, And Other Things That Make You Go Hmmm...
- by Steve Sternberg , Featured Columnist, August 16, 2021
As we approach the end of the second pandemic summer, and the start of the new broadcast TV season, here are some things that make me go hmmm…
Why are advertisers so willing to pay more for a shrinking product? There are basically three reasons why broadcast network ratings keep …
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