Zulily Targets Busy Moms In Holiday Campaign

Seattle-based ecommerce company Zulily is out with its new holiday campaign from Baldwin&, the company’s recently appointed ad agency.

The creative focuses on showing busy and cost-conscious moms how Zulily can serve as a one-stop destination for all those “perfect holiday gifts” they need to buy.

Emily Watson, group creative director at Baldwin& noted, “The first round of work gets back to Zulily’s core audience: mom. But we wanted to show mom as a person first — with friends and relationships, even though her family is still front and center in her life. She loves being able to buy things for herself and the people around her — because it’s fun-shopping, not list-shopping. Visually, that comes to life with vibrant colors and sharp, funny dialog.”

Zulily is one of several new clients that Raleigh-based Baldwin& has added in the last few months. Others include Volvo Trucks North America and Bridgestone Motorcycle Tires. In both cases the agency was named social AOR. The agency was also recently tapped for project work for Spoonflower and Lansinoh. 




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