• by Ray Schultz , November 8, 2021

Data Axle has made five strategic hires to strengthen its nonprofit marketing services. 

They are:

- Kevin Limongelli as creative director. Limongelli previously served as associate vice president performance creative, at ForwardPMX, where his duties included creating omnichannel campaigns, including email, direct mail, display and social. 

- Andy MacAlpine as senior copywriter. MacAlpine also served at ForwardPMX, working on campaigns for the American Heart Association, Boys & Girls Clubs of America and the United States Olympic & Paralympic Committee

- Tara Kagey as account director. Kagey recently joined from Integral, where she assisted such nonprofits as CARE, Covenant House, USO and the National Park Foundation.

- Kalynne McIntyre as Senior Account Manager. McIntyre was previously an account manager at CDR Fundraising Group, partnering with Alzheimer's Association, the Christian Appalachian Project and Fund for Animals. 

- Daniella Dowiak as senior strategy manager. Previously, Dowiak was a digital strategist at CDR Fundraising Group.  

The news follows Data Axle’s recent acquisition of Lake Group Media and DonorBase. 

Data Axle seeks to help charitable organizations “evolve their data-driven strategies to acquire and retain donors in this rapidly changing landscape,” says Niely Shams, president, Nonprofit Solutions, at Data Axle.

“In today’s ever-changing marketing landscape, the one element that is critical for success is data,” Limongelli adds.