• by Ray Schultz , November 9, 2021

Email marketing firm Litmus has added several enhancements to its suite of tools for creating emails. 

These include updates to its Litmus Builder email design system, and to Litmus Proof, a product that allows senders to review and approve emails. 

The goal is to help clients “optimize their overall marketing processes and provide customizable, personable experiences at scale,” states Erik Nierenberg, CEO of Litmus.  

The new Litmus Builder features include Subject Line Editor, which allows teams to write, review and test subject lines without updating their project name. In addition, there is Focus Mode, which allows the removal of distractions by hiding the navigation and tool bars. 

Moreover, Litmus is providing a new Save as Module feature that lets users add code modules to their design library.

The improvements to Litmus Proof include the ability to configure sharing preferences and remove the need for credential login, the firm says. And teams can receive daily reminders.

In addition, there are new Litmus integrations with Adobe Journey Optimizer and Intilery. These will help brands build and test emails in one centralized location.

Firms such as ADI Global need revue and approval capabilities.  

"Since we share proofs with many different stakeholders both inside and outside our organization, ensuring it's easy for them to provide feedback is a must,” states Jamie Robertson, digital marketing leader at ADI Global. 

Robertson adds, “Automated daily reminders and the ability to leave feedback without worrying about a login will empower our team to streamline and speed up our review process, get emails to market faster, and drive business results."