Hub Entertainment Research has released another survey finding indicating that many streaming viewers aren’t opposed to advertising, given acceptable content and delivery modes.
This one — from a “TV Advertising: Fact Vs. Fiction” survey of 3,001 U.S. consumers ages 14 to 74 who watch at least an hour of TV per week, conducted in June — shows 60% giving top satisfaction ratings (between 8 and 10 on an 11-point scale) to shows that included ads “customized to me.”
Surprisingly, nearly as many (56%) gave high ratings to shows with ads “based on my search history, as did 54% to shows that included countdown clocks during ads, and 51% to shows with ads shown before the show begins.
Fewer than half gave high ratings to shows that included multiple ads from the same brand (49%), ads in the middle of shows (48%) and shows running the same ad multiple times (41%).
What this doesn’t provide: A comparison of how the same respondents would rate satisfaction of shows that contain no advertising.