Constant Contact Enhances Its Email Platform For Small Businesses

Constant Contact has upgraded its digital marketing platform to help small businesses create effective emails.  

The purpose is to help small business leaders “translate customer actions into tailored communications — without adding to their workload,” states Aditya Joshi, Chief Product and Technology Officer at Constant Contact. 

Having gone through a rebranding in 2020 and a corporate change in 2021, Constant reestablished itself as a standalone company —the firm is offering these Campaign Builder updates:

  • Canva Integration, a partnership that allows Constant Contact clients to create images using Canva's design tools and add them to their email campaigns without leaving Constant Contact. 
  • Expanded Vimeo Integration, enabling users to create and distribute marketing videos, embed gifs in email campaigns and measure video performance. 
  • New Email Templates, including 200 that are predesigned and mobile-friendly. 
  • Contextual subject line recommendations based on AI analysis.
  • Marketing Automation Enhancements, including new behavioral triggers and automated email campaign flows. users. 
  • Privacy Controls that allow customers to manage their personal data and maintain the privacy of their account.

"As we turn the corner into a new year, small businesses are looking for better ways to both understand what their customers are looking for and deliver that value to them amid a crowded inbox," Joshi says.


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