Toyota Motor North America is planning to return to the Super
"We look forward to sharing additional details as we get closer to the Big Game," per an email from a spokesperson.
At last year's Super Bowl, the automaker took a more low-key but emotional
approach with a poignant ad featuring U.S. Paralympian Jessica Long.
The 60-second spot from AOR Saatchi & Saatchi shared an uplifting message of hope, as well as a separate five-second “billboard” that encouraged people to think about the impact they have on those around them and follow Centers for Disease Control and Prevention COVID-19 guidelines.
The automaker is the latest to announce its commitment to the expensive media buy and creative showcase event.
Nissan outlined its plans on Monday, saying it plans to run "a 60-second ‘comedy thriller’ created to celebrate the brand's newly completed product revitalization,” per a release.
That spot will feature stars the all-new 2023 Nissan Z, the all-new 2023 Nissan Ariya electric crossover, and “a host of famous faces” including Nissan Brand Ambassador Brie Larson.