Wavemaker Names Salter Global Head Of Applied Innovation

GroupM’s Wavemaker unit has named Sarah Salter global head of applied innovation, a new worldwide role that is part of the agency’s London-baed Consulting Hub.

Salter, who joins from head of innovation at Wavemaker U.K., will be responsible for working with its global clients and network team to “simplify the complex world of innovation” via technology solutions.

As head of U.K. innovation she led the agency’s key client relationships in digital transformation and innovation (see her describing the agency’s “Platform Watch” solution in the video below).

“She has been the driving force behind campaigns and consumer experiences like Nationwide’s Local Voices on Alexa and Google, Compare the Market’s immersive augmented reality experience, the Public Health Breastfeeding Friend on Alexa and Google and the NHS WhatsApp response to COVID-19,” the agency said in a statement describing her impact.



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