• by Fern Siegel , February 21, 2022

National CineMedia teamed with Rad Intelligence (RAD AI) for a strategic partnership to better deliver content. RAD AI, a marketing platform provider, identifies the right influencers, via social networks, to connect NCM’s message to moviegoing audiences worldwide.

The two just completed a year-long test of 10 regional NCM campaigns for specific advertisers, including government and health care. The effort expands nationally this year.

NCM’s EVP-CRO Mike Rosen said: “Often, regional advertisers are hesitant to work with influencers, due to confusion about how to create targeted, affordable and effective campaigns.” He noted the alliance “deepens our ability to demonstrate campaign performance and return-on-investment to NCM advertisers at all levels... with a customized, turnkey affordable offering that guarantees the right eyeballs on the content each influencer creates…”

Brands that have worked with RAD AI include Accenture, Conde Nast and Dignity Health.

“We strive to create campaigns that customers will appreciate, respond to and never forget,” added RAD AI CEO Jeremy Barnett.

NCM's cinema advertising network offers broad reach and audience engagement with more than 20,700 screens in over 1,600 theaters in 195 Designated Market Areas.

NCM is the largest cinema advertising network reaching movie audiences in the U.S. For Q3 2021, the company reported total revenue increased 428.3% to $31.7 million, compared to $6 million for the comparable quarter the previous year, which was hard hit by the COVID pandemic.