• by Ray Schultz , March 1, 2022

Segmint, an analytics platform for small businesses, is partnering with digital marketing firm Constant Contact to help financial institutions conduct targeted email campaigns. 

The arrangement allows financial institutions to “align digital marketing efforts with the full suite of media channels, while most importantly utilizing their own account holder data which allows them to produce insights that deliver the highest level of targeting efficiency and relevant messaging, says Nate Shahan, chief product officer at Segmint. 

Segmint brings its Key Lifestyle Indicators (KLIs) to the table, while Constant Contact brings its email delivery capabilities.

The match-up supports digital onboarding, drip emails, cross sell, financial wellness, retention, share of wallet, competitive win-back and other campaigns, backed with end-to-end attribution, the companies say. 

In addition, the integration solves such problems as siloed data, allowing financial institutions to access enriched transaction data on demand, says Marla Pieton, vice president of marketing, Segmint.