• by Steve McClellan  @mp_mcclellan, March 9, 2022

Last month Atlanta-based independent ad agency 22Squared named Erica Hoholick its first female CEO. 

Now Hoholick is putting her stamp on the agency with her first C-level appointment. Christine Prins has been tapped to serve as Chief Marketing Officer. The role has been vacant at the agency for years. 

Prins, who previously served as CMO Saatchi & Saatchi New York, will report to Hoholick. Earlier Prins was Chief Growth Officer at kbs+, the Stagwell agency that was folded into Forsman & Bodenfors four years ago. 

Hoholick said Prins’ appointment “signifies 22squared's commitment to continuing to grow and expand our national footprint.”