• by Fern Siegel , October 15, 2025

Cactus has been the North Carolina Education Lottery's creative AOR since 2021. It's now adding to its duties as media AOR.

The three-year contract win followed a competitive pitch.

“This new chapter with Cactus as our new media agency of record brings a powerful media partnership to our mission of raising money for education,” said Terri Rose, Chief Brand Officer of the N.C. Education Lottery. ”Their proven track record in the lottery space, combined with their data-driven approach to media, will give us a strong competitive edge. By integrating creative and media services, we can work more efficiently, reach more people, and have an even greater impact on educational programs throughout North Carolina.”

The North Carolina Education Lottery has raised $12 billion in the past 19 years.  

“In today’s cluttered landscape, truly making an impression requires seamless partnership of creative vision and media strategy,” said Chris Shewmake, vice president, media and digital, Cactus. “Our media team views themselves as creative collaborators focused on driving real results.”

The agency also serves as the creative and media AOR for the Colorado Lottery and the Hoosier Lottery.

Cactus' first integrated media and creative campaign for the NCEL is launching this month.