• by Karlene Lukovitz  @KLmarketdaily, March 14, 2022

Nielsen has sued TVSquared, alleging that TVSquared infringed its patented technique for measuring audience exposure across platforms while protecting personal information.

TVSquared was acquired last month by Innovid for about $160 million. The companies said they plan to create a new standard for cross-platform measurement, enabling TV advertisers to measure campaign performance based on TV measurement and connect both streaming and linear TV ads to app downloads and ecommerce conversions.

“We are still reviewing the recently filed complaint, but plan to vigorously contest any allegation that we infringe any Nielsen patent. Our vision remains focused on meeting the market’s needs for an independent standard for cross-platform measurement,” Innovid said in a statement.