Media By Mother Taps Cohen As Marketing Intelligence Director

by Fern Siegel , March 22, 2022

Zack Cohen is Media by Mother's first director of marketing intelligence for the New York office. He's charged with audience targeting and optimizing campaign performance, as well as building out its ad tech. Cohen's focus will be the Premier Bankcard, GoFundMe and Ceria accounts.

Previously, he spent six years at Media Storm, which he focused on AMC's "Walking Dead" and Celebrity Cruise Lines accounts.

Founded in 2021, independent shop Media by Mother's goal is disrupting the media industry and reshaping the way media buying works. Cohen reports directly to Dave Gaines, CEO-founder of Media by Mother. The company is part of Mother, which also has offices in London, Los Angeles and Shanghai.

management, marketing

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