• by Wayne Friedman , Staff Writer, April 1, 2022

Some early indications of a 2024 Presidential marketing strategy don't look healthy for the former President.

A January Marquette poll said President Biden would best Trump -- 53% to 43% -- in a possible 2024 rematch. Of course, this was before Russia invaded Ukraine -- and for the most part, pre-big inflation news.

But seemingly, Biden would still win. That is because people are tiring of the Trump act. Trump's grip on the GOP is not what it once was -- with some elected GOP politicians moving slowly away.

And the focus on possible crimes related to the January 6 insurrection is heating up. That kind of marketing spin makes it harder for independent voters to stick with him.

A U.S. News article quoting Charles Franklin, director of the Marquette Law School Poll says "no nostalgia for the Trump years is a good way of putting it.” He says that while some Democrats may have been unhappy with President Joe Biden of late, they don't believe "they voted for the wrong guy."

There are more indications -- at least directionally.

The Trump-backed Truth Social app recently witnessed a 93% drop in signups -- now stuck at around 1.2 million installs, according to Sensor Tower, the app-tracking service.

Truth Social's launch week in late February of this year posted a massive 800,000 installs -- now falling to an average 60,000 per week.

Consider that heading into 2024, Trump will be missing a key piece of his previous marketing puzzle -- Twitter, which has 38 million regular monthly daily active users, and an overall U.S. reach of 78 million.

One positive for Trump, and maybe for Fox News Channel, is the conservative-leaning, sometimes factually challenged network in prime time, according to some analysts.

Fox continues to lead 24/7 TV news channels, now with around an average 2.5 million viewers in prime time. Even then, both Fox and Trump have had their up and downs.

What shows up in 2023? Short of doubling or tripling the number of rallies -- key live marketing events -- Trump needs some wide-scale TV or digital news marketing platform for his messaging.

All this would be in addition to whatever coffers will be available for his more traditional paid TV advertising for political messaging.

Of course, the bottom line for many is the metric of the economy -- the so-called money-in-voters'-pockets measuring tool. The better the economy, the better the chance an incumbent has to win.

All things being equal -- with any negative spin with regard to potential crimes aside -- Trump needs a new act.

Beyond that, political voters -- no matter what side of the aisle they're on -- always want a new vision, or at least another way to answer old questions.