Longtime ViacomCBS Consumer Products Chief Pam Kaufman has been promoted to president of consumer products and experiences for Paramount Global -- expanding her responsibilities to many non-TV, out-of-home marketing activities.

This includes Paramount Global’s live experiences -- hotels, resorts, theme parks, tours, and Broadway, gaming, and consumer and business events like VidCon.

Currently, Kaufman heads up the Paramount Global Consumer Products business, which produces over $5.5 billion in worldwide retail revenue.

This includes all product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales and consumer insights.

Kaufman will continue to report to Brian Robbins, president and CEO, Paramount Pictures and Nickelodeon and chief content officer, kids & family of Paramount+. In addition, she reports to Raffaele Annecchino, president and CEO of Paramount International Networks, Studios and Streaming.

Recently, Kaufman led a launch in starting up a non-fungible token (NFTs) business for Paramount Global -- digital media assets that consumers can own, with unique elements of Paramount movies and TV series content and characters.

Those entertainment brands include "PAW Patrol," "SpongeBob SquarePants," "Teenage Mutant Ninja Turtles," "Avatar," "Star Trek," "South Park," "Emily in Paris," "Yellowstone," "The Godfather" and "Top Gun."