To promote its new, electric BMW iX SUV, BMW of North America debuted two 30-second spots. The catch is the cast: New York Mets first baseman Pete Alonso, Chicago White Sox shortstop Tim Anderson, Los Angeles Dodgers pitcher Walker Buehler, and World Series champion Atlanta Braves second baseman Ozzie Albies.
The MLB All-Stars carpool, trying to decide how they could bond better.
Albi Pagenstert, head of BMW brand communications, BMW of North America, said. “The new spots are a joyful reminder that whether you’re an MLB All-Star, like Pete, Tim, Walker and Ozzie, or just on your way to the neighborhood field, carpooling with friends is an enduring piece of the baseball experience.”
Creative was developed in partnership with the Home Team Sports division of Playfly Sports, a sports-marketing company. Playfly’s in-house agency-style shop, Playfly Creates, produced the spots, which run on MLB game broadcasts throughout the season.
This year’s spots represent the fifth consecutive MLB season for BMW of North America and Home Team Sports.
The first, fully-electric BMW iX brings combines the fifth generation of BMW eDrive technology with the company’s latest developments in design, connectivity, digital services and sustainability. The BMW iX offers an EPA estimate of up to 324 miles, with 516 hp and a 0–60 time of only 4.6 seconds.
The BMW iX pricing begins at $83,200.
“Showcasing BMW in this way offers a fresh solution to enhance the brand’s footprint at the local and regional levels,” said Craig Sloan, Chief Operating Officer at Playfly Sports. “This year’s lighthearted approach has unlocked a new level of connectivity between the brand and baseball fans everywhere.”