InboxReady, an email deliverability platform being offered by Mailgun, is now available on Salesforce AppExchange.
The product is integrated with Salesforce Marketing Cloud, and can conduct a variety of tasks to ensure that that emails land in the inbox, the company says.
The goal is to help drive email campaigns from “email verifications to inbox previews, to the data generated to explain the success of a campaign,” says Josh Odom, CTO of parent brand Pathwire, a Sinch company.
According to Mailgun, InboxReady provides these features:
Inbox Ready also provides “deep analytics to help marketers optimize their email campaigns,” states Woodson Martin, GM of Salesforce AppExchange.
Sinch acquired Pathwire -- parent of Mailgun, Mailjet and Email on Acid -- last year.