MailUp and ContactLab have formed an integration, following Contactlab’s acquisition by MailUp parent Growens Group earlier this month.
The creation of the new unit, MailUp+Contactlab, gives MailUp a position as an Italian provider of digital cloud solutions.
The combined firms employ 200+ digital marketing professionals. Their offering includes data management, segmentation, utomated marketing and set of APIs to interact with external analytics systems, dashboarding and predictive models.
MailUp, founded in Cremona, Italy, helps brands communicate with customers via email and SMS. Contactlab, founded in 1998 by, offers a self-hosted data-centric marketing cloud platform
"Bringing together the main players of Italian market will make us even stronger for the challenges that await us in international markets too,” states Massimo Fubini, CEO and founder of Contactlab and future head MailUp+Contactlab.