XenoPsi Tap's Arnold's Nelson To Lead Ad Division

Long-time Arnold Worldwide exec Paul Nelson has joined digital marketing consultancy XenoPsi as managing director of its marketing and advertising division.

Nelson, a 27-year veteran of Arnold, a unit of Havas, most recently served as executive vice president-managing director handling the Jack Daniel's brand for the Boston-based shop.

XenoPsi, which was founded 24 years ago as a computer programming developer, has evolved into a full-service marketing services agency, specializing in digital.

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