Adobe is working with Meta to create a training program for small business owners: Express Your Brand. The announcement was made on Wednesday, midway through Small Business Week.
As part of the effort, 10,000 Black, Latinx and Hispanic business owners will be granted a one-year premium subscription to Adobe Express, a task-based web and mobile product that helps brands create multimedia content.
They will have access to more than 20,000 Adobe Fonts, over 160 million royalty-free Adobe Stock photos, and features such as refine cutout and resize.
In addition, the monthly sessions offer what Adobe calls easily digestible tips on social media marketing. In addition, it will advise owners on how to build a brand, drive engagement on Instagram and develop personalized ads through Ad Manager.
Seminars will feature such figures as realtor Chrishell Stause, chef Melissa King, and interior designer Justina Blakeney.
Also, Adobe is working with Meta to provide Elevate Circles to 50 new small business owners this summer. These owners will receive individualized coaching on creative best practices over eight weeks.
Express Your Brand kicks off on May 17.