• by Fern Siegel , May 13, 2022

The new “Godiva Is Chocolate” campaign just launched.

The creative, done by the TracyLocke agency, positions Godiva, a 100-year-old Belgian chocolate as a treat you should savor for everyday moments, not just save for special occasions.

Godiva also teamed with actor Chris Evans ("The Avengers" franchise, “Knives Out”) to be the voice of the company’s global marketing campaign.

Nurtac Afridi, Global CEO, Godiva, said: “Godiva elevates every moment. It's the reward you give yourself. It's the indulgence you deserve. We are excited for the “GODIVA is Chocolate” campaignto bring a new way for consumers to talk about and engage with Godiva.

"This campaign signals an important expansion of the GODIVA premiumness to the global marketplace with exciting, relatable, creative concepts that help position our iconic brand as part of our consumers' daily lives," she added.

The four creative spots run in OTT, digital, social media (YouTube, Facebook, Instagram) and retail touchpoints. The campaign will also be featured in Out of Home locations and billboards to further drive the message of the campaign.

The ads highlight four different GODIVA products: Signature Mini Bars, Chocolate Domes, Masterpieces and Classic Gold Collection.

Godiva is distributed in more than 100 markets across the globe and is owned by Yildiz Holding, headquartered in stanbul. In December 2021, Afridi said Godiva’s business had grown by 37% in one year. That's after closing its 128 North American boutiques, instead, relying on sales from ecommerce and more than 90,000 U.S. retail outlets, including department stores, supermarkets and drug stores, according to Food Dive.