• by Fern Siegel , June 6, 2022

adam&eveNYC and cain&abel have intensified their union.

First, cain&abel NorthAmerica is launching, the content studio's sole office outside of London. It also tapped Niko Brown as its head of production. At the same time, adam&eveNYC, which has been working closely with cain&abel since 2017, named Abbie Noon as head of integrated production.

DDB is the parent company of both agencies.

While cain&abel's genesis was to service adam&eveDDB, it now boasts is own clients and bolstered its direct response, global marketing and creative production efforts.

Noon and Brown will work together in integrated production efforts across the existing client roster. She reports to James Rowe, adam&eveNYC's managing director.

Previously, Noon worked at BBH, TBWA\Chiat\Day, Johannes Leonardo, 72andSunny and Crispin Porter Bogusky. At BBH, she worked alongside adam&eveNYCs executive creative directors, Dave Brown and Daniel Bonder.

Prior to his appointment, Brown oversaw editing and creative teams at Vimeo and Shutterstock. He reports to Noon.  

“We’re building a modern and agile agency model and having creative content production in-house is an essential part of that, as we look to offer end-to-end creative solutions for our clients," said Rowe.

The client work for cain&abel includes Google Android, IAMS, Lipton, Max Factor and Virgin Atlantic.