• by Steve McClellan , June 3, 2022

Baldwin& has been awarded lead agency duties for Volvo Trucks North America following a competitive pitch. Previously the client worked with several agencies and there was no lead agency incumbent.

The win represents an expansion of the agency’s remit with Volvo Trucks NA. It’s been working with the client since 2021, serving as social media AOR.

Now the Raleigh, NC-based agency will handle all strategic advertising and marketing initiatives for the company. Media is not part of the remit.

“Over the last 18 months the team has built a strong partnership and deep brand knowledge resulting in a road tested, successful approach to strategy and creative,” Magnus Koeck, VP, strategy, marketing and brand for VTNA stated.  “We are looking forward to the next steps in this collaboration.”

Other Baldwin& clients include Zulily, Wolfspeed, Lansinoh, Bridgestone Motorcycle Tires, Long John Silver’s, and KIOTI Tractor.

Volvo Trucks North America, headquartered in Greensboro, NC, is one of the leading heavy-duty truck manufacturers in the region with a network of nearly 400 authorized dealers.