Text is gaining on email if you believe the 2022 Consumer Texting Behavior Report, a study released Tuesday by EZTexting.
Consumers rate texting is rated as effective for appointment reminders (75%), emergency notifications (67%), delivery confirmations (65% and payment reminders (54%).
Email was rated more highly for order confirmation (52%), flash sales (43%), event invitations (49%), customer support (38%), payment support (60%) and promotional offers (53%).
However, the preference for text in flash sales jumped from 8% to 41% this year, and email’s lead slipped 6% to 43%. Moreover, email suffered an 11% drop for customer support from 49%.
Moreover, while it still leads, email fell from a 59% preference for promotional messages and from 63% for payment support.
Phone calls lead in none of these areas.
As for frequency, 39% say their daily text volume is fewer than one per day: That’s down from 54% in 2021. Another 39% send two to five per day, and 14% six to 10 per day.
In contrast, 10% send fewer than one email per day, 26% two to five per day, 18% 11-20 per day and 19% 21 or more per day.
Meanwhile, consumers say:
The study also found that people keep their phones within easy reach:
EZTexting surveyed 3,095 consumers in January 2022 through an independent market research panel. The respondents were qualified based on location and mobile phone ownership for personal use.