Streaming Usage Hits New High In Q2, Smaller Streamers Make Gains

Streaming households in the United States have hit a new high of 81% in Q2 -- up from 75% from a year ago, according to a new survey conducted by HarrisX for MoffettNathanson Research.

Rising streaming use continues to come at the cost of traditional pay TV homes. The number of homes streaming without a pay service and those with a pay TV service are mostly equal.

Forty percent of those who stream do so without a pay TV service. At the same time, another 41% are streaming while paying for a pay TV service. A year ago the percentage of households streaming with pay TV was at 47%, while those streaming without pay were at 29%. More traditional TV viewers -- those paying for pay TV service without streaming -- were at 19%, down 24% in the second quarter of 2021.

Two of the biggest services -- Netflix and Amazon Prime Video -- continue to level off year-over-year. When asked which service they or someone in their home has used to stream content, 55% gave Netflix the nod, compared to 42% for Prime Video.



Both Hulu and Disney+ have noted hikes --- up to 34% and 27%, respectively -- up from 31% and 23% a year ago.

Smaller services have grown more, with Peacock up to 24% (for its AVOD option) and HBO Max at 20%; Paramount+, 16%; Apple TV+ 10%; and discovery+, 9%.

The HarrisX monthly survey of U.S. video consumption was conducted with 21,798 respondents between April and June.

Next story loading loading..