Cross-channel platform Cordial has raised $50 million in Series C funding, bringing its total funding to $85 million.
The round was led by NewSpring with new investor ABS Capital, including investment from High Alpha and Upfront Ventures.
NewSpring Growth Partner Brian Kim will join Cordial’s board of directors and ABS Capital Partner Bion Ludwig will serve as an observer on the board.
Cordial helps brands access first- and zero-party data to engage customers via email, SMS, mobile app, and other channels, it says.
The company will use the funds to bolster its product offerings, expand its global presence and broaden cross-channel engagement.
“This new capital allows us to create even more ways for enterprise marketers to deliver outsized value to their customers while continuing to transform our category,” states Jeremy Swift, CEO and co-founder of Cordial.
Cordial services clients such as Eddie Bauer, REVOLVE, Boot Barn and Forbes.
Kim argues that “Cordial offers what other solutions lack in breadth, scalability, and enterprise-grade support.”