• by Fern Siegel , July 29, 2022

Butchershop hired Christina Cooksey as vice president, content.

Cooksey was previously head of content and campaigns for Red Antler, working with various clients, such as Hinge and Prose.

She reports to Chief Creative Officer Ben McNutt.

Cooksey also worked as executive director content innovation and integration at Engine US and at Deep Focus, DDB and Tracy Locke, among other agencies.

The appointment signals Butchershop’s decision to expand its digital and content production options.

Trevor Hubbard, Global CEO of Butchershop, said the company is putting “more subject matter experts in place to provide our client partners with the guidance they need at critical inflection points.” He called Cooksey a “multi-disciplinary creative leader.”

She added her goals were to help clients “shift narratives, change conversations and break into new markets and audience groups.”

Butchershop says it increased revenue by 60% YOY and now employs 120 staffers in three countries and 12 cities. The independent agency, founded in 2008, is based in San Francisco. Cooksey will be based in New York.

The company has a unique business model: It offers 100 “products” with fixed prices. Client work includes Paddle, Brendel, Fitbod, Nikeand Real Chemistry.