• by Ray Schultz , July 27, 2022

Brand templating platform Lucidpress has rebranded as Marq.

The firm offers a product that it says enables firms to deliver collateral content to their audiences on-brand. It features lockable templates, creative automation and customizable team management.  

The enhanced Marq platform allows anyone in an organization to build content, the firm says.

“I have experienced the pain as a creative who is completely overwhelmed with design requests,” says Marq Creative Director John Perry. “I’ve also witnessed what happens when, out of necessity, you let teams make their own content and are forced to sacrifice the brand.”

One client using the Marq platform is Metropolitan Family Services.  

"Your re-brand is going to change the way we appreciate using this tool,” says Liz Mauner, director of information systems applications at Metropolitan Family Services. “It will be a big change factor for helping our users take the next step and create their own collateral within Marq.”

Nathan Rohrer, director of agent marketing operations at client Triplemint compares the rebrand to “a surprise Beyonce record drop.”

The company was founded in 2007 as Lucid Imagination.